1. USE INTERNAL LINKS TO PASS LINK JUICE FROM YOUR HOMEPAGE.
The homepage is usually the most critical part of your website. It’s your front, your chance to impress and probably the page that naturally gets the most incoming links. Your homepage can also pass the “link juice” to inner pages and help build the authority of those pages.
Make sure you build internal links to your most important pages; those you want to be visited most and rank higher. If you put on-page and off-page efforts into your services and products pages, make sure it’s linked properly from the homepage, blog and more.
2. USE ALT TEXT FOR YOUR IMAGES TO HELP GOOGLE KNOW WHAT YOUR PAGE IS ABOUT.
As smart as Google’s algorithm is, it still needs a lot of help from you. Alt text serves as a label or description that search engines and website users can use to understand the image and the content of the page.
There are other ways to optimize your images so that they can contribute to the overall quality of the page. It’s an easy SEO win so don’t skip it!
3. YOUR FIRST HEADER SHOULD BE THE ONLY H1 HEADER AND IT SHOULD CONTAIN YOUR KEYWORD.
A common mistake for developers when building a website is using H1 header tags for formatting.
However, H1 headers should only be used to introduce the content of the page so that users (and Google) will know what the page is all about. This means that the H1 header should be used at the top of the page and it should include your keyword.
Having multiple H1 headers on a page isn’t the worse thing in the world but it could make things confusing, especially for Google, and you want to make your intent as clear as possible.
4. USE H2 AND H3 HEADERS TO FURTHER ORGANIZE YOUR CONTENT.
Instead of using the H1 tag in various places across your pages, make use of the H2 and H3 header tags to organize the content of your page. The direct SEO impact of these headers on your ranking is minimal but it’s necessary to structure your content so that it’s easy to use and read.
Well-written and well-structured content will naturally be organized into ideas and sub-ideas. This is where H2 and H3 headers really help.
5. CREATE PAGES BASED ON SEARCH USER INTENT.
Never forget that you’re creating a website for the users, which is why you need to create pages that target the search intent of your visitors. For example, if you’re targeting customers who are looking to transact with your business, you need to point them to a page that is transactional in nature. Your page, content, and keywords should also be aligned to the intent of the user.
6. USE A DIFFERENT TITLE FOR EVERY PAGE!
Google will tag your website as having duplicate content if you use the same title for every page. A unique title page also drives higher click-throughs, as it provides a concise description of what the page is about and tells visitors that they’re going to the right page based on their query.
When creating a page title, make sure it is optimized for the right length and keyword. It should be relevant to the content of the page to entice visitors to click your website.
7. THE SHORTER THE URL, THE BETTER. MAKE IT READABLE.
If URL length is a ranking factor, it has minimal impact. The reason why the URL structure must always be short is to ensure its readability and usability. Users read the URL to get hints of what the page is about (the same with search engines), especially if the page takes a while to load. And remember, we’re building sites for our users, not search engines.
Using the keyword in your URL is another possible ranking factor with minimal impact but it too impacts user engagement which is a key signal for SEO ranking. It will also be easier for the users to copy and paste it on social media and blog posts.
8. MATCH YOUR URL TO YOUR TITLE.
In addition to making your URL readable, another easy SEO tip is to match your URL with the title of your page. Search engines and users use the URL as a factor in determining what your page is about. In certain cases, you don’t need to provide an exact match title for the page and the URL, but these two should still be semantically related.
9. UPDATE YOUR SITEMAP WHEN YOU ADD PAGES TO YOUR SITE.
A sitemap helps search engines index your pages easier and more thoroughly for improved visibility. By now, updating your sitemap when there are new pages should be done automatically — this depends on the platform your website is using.
With WordPress, it’s easy to use a sitemap plugin that will map new and updated pages automatically. Of course, don’t forget to submit the sitemap in your Search Console.
10. FIX CRAWL ERRORS.
Crawl errors cause spiders to have a hard time accessing your page. This may also prevent other sites from accessing your pages, which can mean lost linking opportunities.
Go to your Search Console dashboard, and there you’ll find if your website has crawl errors. Use a 404 or a 301 redirect, depending on whether the URL passes on link value or not. The faster you resolve errors, the better.
11. BUTTONS SHOULD LOOK LIKE WHAT THEY ARE – BUTTONS.
Make your buttons noticeable and more pronounced by using bold and vibrant colors. You may also animate your buttons using CSS and HTML5. This could shift an audience from focusing on other elements in your web page and help you direct them to your button. If you noticed that it’s been a while since you updated your web design, it’s a great idea to do a full website redesign. An overhaul should make your website more modern and more optimized for recent algorithm updates. If you’re partnering with a digital marketing agency in the Philippines, make sure that they are experts in the field. As they are more attuned to the changes in algorithms and are better caliberated to determine what needs to be updated on your website.
12. CREATE A NATURAL AND SEAMLESS FLOW FROM SECTION TO SECTION ON EACH PAGE.
Build your site bearing the customer’s journey in mind. Don’t build a site structure based solely on intuition. Structure your site in a way that progresses the customer from one section of the sales funnel to the next in a logical way. It’s also important that you have a responsive web design. This will ensure that all the work you put on designing and structuring your website will show seamlessly on all devices.
Remember Google’s rule #3: Build for the User.
13. ALWAYS PLACE CALLS TO ACTION (CTAS) ON YOUR PAGES.
Every page on your website needs to have a CTA that entices users to perform a certain action. An effective CTA is clear, visually striking and located in a place that’s easy to find on the page.
Some examples of actions you may want your visitors to do are requesting a quote, filling out a contact form or signing up for a newsletter. Additionally, CTAs give you the opportunity to measure the success of your SEO marketing efforts.
14. OPTIMIZE THE LENGTH OF YOUR META DATA SO IT LOOKS LIKE YOU KNOW WHAT YOU’RE DOING!
The meta description is to your site what a trailer is to a movie. It has the ability to create a first impression and desire. The objective is to entice the user to click your site as a search result. You only have 160 characters to do this, so use as much of it as you can to deliver a compelling message.
15. PLACE A CTA IN YOUR META DESCRIPTION.
Search engines only give you a few lines via the meta description to sell your web page as a potential solution to the searcher’s problem. In addition to enticement, you should also include a CTA.
Keep it short and simple is the best approach – like three words or less simple. Great examples are “get it now,” “try for free,” or “learn more.”
16. IF YOUR CLICK-THROUGH RATE IS LOW, LOOK AT YOUR META DATA AS THE FIRST CULPRIT.
Meta data is extremely important in gaining higher click-through rates because this serves as your web page’s preview snippet on the search engine results pages. In a way, this gives you a chance to advertise what your web page is about and helps users see if it contains the information they’re looking for. So, if your site has a low click-through rate, check if the meta data of your pages are compelling enough to drive visitors.
17. HAVE A SEARCH FEATURE ON YOUR WEBSITE SO VISITORS CAN FIND WHAT THEY’RE LOOKING FOR.
Don’t let users try to figure out where they can find that product page or that blog they enjoyed reading a week ago and wanted to share with their friends. A search feature should be a default for many types of sites.
If you’re on WordPress, it’s not too hard to implement a search feature. There are different plugins that you can use to add a search feature on your website. You can also use Google Custom Search to add a search box on your pages. This provides a better user experience for your visitors.
18. EMBED VIDEOS ON YOUR LANDING PAGES!
Adding videos to your content has tons of benefit. According to an article on The Guardian, videos are, “naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest.”
Giving your users a uniquely valuable experience is a great way to keep them engaged and on your site. You certainly don’t want to overdo it but videos are a great supplement to your content. It also helps to diversify the content of your page!
19. SEO STRATEGIES TAKE TIME TO MATURE AND SHOW RESULTS.
SEO is not a sprint, it’s a marathon. Yes, that’s a cliché which, in this case, is very true. Changes to site structure, building up good content, gaining the right links – these all take time. Even when you have reached a set of goals, there are other things to take into consideration such as competitors, algorithm changes and more.
Approach SEO as a long term investment. Once you start getting traction, within the first 4 – 6 months of your campaign, the return on investment should start to be realized. This assumes that the strategy was formulated around the right keyword in the right content, of course. If you have yet to be savvy with how to implement SEO, much more, how to get the best results with SEO and content, there are SEO marketing services and content marketing services available for you. It is important to note that content and SEo are powerful tools that work best together. If they are utilized well, this will help your website deliver more leads to your sales team, improve brand awareness and maximize your bottomline.
This content was originally published here.