When Instagram rolled out, it was all about the pictures. Now, it’s more accurate to say that it’s all about the visual. Pictures, of course, are still a staple part of the platform, but video is holding its own, too. Videos can be shared in the newsfeed, in stories, and …
We all know how powerful video marketing can be when it comes to building a brand. Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it …
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. …
Video is a part of our life in almost every single way. If you were to look up statistics about video marketing and video content, you’d find that they’re both growing at a rapid pace. With 1/3rd of online activity is being spent watching video, half a billion people watching …
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. With over 40% of the world’s population on social media, it’s critical …
The power of video marketing is undeniable. Almost half of consumers now say they watch five or more videos online every day. But, even more importantly, video drives action and purchase behavior. Deployed right, it can be used as part of a strategy to . For brands still considering video …
The Processes We Use After weeks of research, you may still be on the fence whether you should hire a production company. You want to make sure hiring a production company will be worthwhile. Don’t fret! Here is an outline of what goes on in the process here at Social …