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8 Brand Certifications to Make You a Better Social Media Marketer

Now that online ads makes up more than half of all advertising dollars, social media and digital marketing skills are more essential than ever. To stay competitive in a constantly-evolving field, it’s critical for social media marketers to have up-to-date training and a solid understanding of the platforms and tools …

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‘Goliath Is Winning’: The Biggest U.S. Banks Are Set to Automate Away 200,000 Jobs

Over the next decade, U.S. banks, which are investing $150 billion in technology annually, will use automation to eliminate 200,000 jobs, thus facilitating “the greatest transfer from labor to capital” in the industry’s history. The call is coming from inside the house this time, too—both the projection and the quote …

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Virginia Tech reveals new branding, logo | News | collegiatetimes.com

Though many Virginia Tech students were too busy tossing school supplies into a duffle bag and taping down boxes full of textbooks to notice, August of 2016 initiated the first phase of a major marketing project across campus. In fact, the university unveiled its third edition of the university logo …

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Video Marketing on Social Media: A Small Business Guide

Credit: panuwat phimpha/Shutterstock Social media is a cheap and powerful tool that small businesses shouldn’t overlook. Social channels can be used for everything from customer service to marketing. Since social media users love video, social media video marketing is accessible, affordable, and it’s a smart move for every small business. …

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12 Social Media Marketing Predictions From the Pros : Social Media Examiner

Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push …

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10 Expert Tips to Improve Your Facebook Video Marketing | Social Media Today

Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If …

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| Social Media Today

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