Now that online ads makes up more than half of all advertising dollars, social media and digital marketing skills are more essential than ever. To stay competitive in a constantly-evolving field, it’s critical for social media marketers to have up-to-date training and a solid understanding of the platforms and tools …
Read more8 Brand Certifications to Make You a Better Social Media Marketer
A decade is a long time. I mean, just think back to the end of 2009. Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie …
Over the next decade, U.S. banks, which are investing $150 billion in technology annually, will use automation to eliminate 200,000 jobs, thus facilitating “the greatest transfer from labor to capital” in the industry’s history. The call is coming from inside the house this time, too—both the projection and the quote …
Read more‘Goliath Is Winning’: The Biggest U.S. Banks Are Set to Automate Away 200,000 Jobs
Though many Virginia Tech students were too busy tossing school supplies into a duffle bag and taping down boxes full of textbooks to notice, August of 2016 initiated the first phase of a major marketing project across campus. In fact, the university unveiled its third edition of the university logo …
Read moreVirginia Tech reveals new branding, logo | News | collegiatetimes.com
Credit: panuwat phimpha/Shutterstock Social media is a cheap and powerful tool that small businesses shouldn’t overlook. Social channels can be used for everything from customer service to marketing. Since social media users love video, social media video marketing is accessible, affordable, and it’s a smart move for every small business. …
Read moreVideo Marketing on Social Media: A Small Business Guide
Is your marketing ready for the coming changes? Looking for expert insight to help you get your marketing plans on the right track? In this article, 12 marketing experts share their predictions to help you prepare your social media marketing plans for the coming year. #1: Facebook Ad Costs Push …
Read more12 Social Media Marketing Predictions From the Pros : Social Media Examiner
In June 2018, a massive billboard celebrating the fifth anniversary of one of the world’s biggest music groups went live in Times Square. Splashed across multiple towering LED screens, videos and images promoting and commemorating the band were broadcast for days, visible to nearly half a million daily passersby in …
Facebook has always been a visual medium. After all, it began as a digital look book before it was overtaken by friends and families sharing images of their youthful indiscretions and later their kids’ embarrassing moments. But lately, the platform has turned its attention from still photos to video. If …
Read more10 Expert Tips to Improve Your Facebook Video Marketing
| Social Media Today
One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I’ve found to be not only …
Read more15 of the Best Social Media Marketing Courses to Take Today
Email Being competent is very important for standing out in the crowd. Having a set of emotional and intelligence skills along with technical skills is equally important to survive in the future. As digital advancements are taking over the world and some skills expire with time, research suggests that technical …