I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It’s a tricky thing as the situation is very dynamic and social media is only becoming more important as people self-isolate while looking for social …
Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost word-of-mouth, …
It seems that information, updates, and recommendations to stop the spread of Coronavirus are changing by the minute. Dental practices across the country are updating health and safety policies or closing altogether. Many practices are discovering that patients are canceling or rescheduling their dental appointments to adhere to social-distancing advice. …
Email marketing is arguably the best digital marketing channel with a reported return on investment of $38 per each #1 spent. Email newsletters and triggered emails are, unsurprisingly, widely popular techniques for engaging customers and making more sales, with the vast majority of eCommerce businesses relying on them every day. …