Marketers are facing wonderful new opportunities in 2020. Unfortunately, they are also struggling to deal with a variety of challenges as well. PPC costs have been on the uptick for years. According to data from WordStream, the average CPC across all industries is $2.69, which is a remarkable increase from …
B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. Just look at Adobe. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Not only that. B2B marketing helps …
So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. In this guide, I’ll offer a beginner’s class on social media marketing. I’ll also show you how to get the jump on your competitors as we exit the pandemic. To …
Social media pro Britt Waters talks about the best strategies for social media marketing. The COVID-19 pandemic has highlighted the importance of marketing for clubs, especially social media marketing. Given its ability to reach members and prospects when they’re not able to leave their homes, a strong social media marketing …
At the Chrysler Corporation for 1966. the emphasis was on performance and style. Let’s check out the freshly redesigned Plymouth Satellite. At Chrysler in 1966, the Plymouth division had all the right ingredients to conquer the muscle car category, one could argue, including the brutish 426 CID Street Hemi V8 …
Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. …
Nowadays, print advertisements and TV commercials aren’t enough for business success; social media marketing is now one of the leading forms of marketing strategy, and if you don’t have a social media marketing strategy in place yet, it’s time to start. In this article, we discuss the basics of developing …
By now, you’ve probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren’t you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult …