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44 Video Marketing Statistics 2020 [Infographic] | Renderforest

44 Video Marketing Statistics 2020 [Infographic]

13min read  

10 Jul 2020

Videos have not only become an inseparable part of our personal lives but also a valuable tool for our business promotion. This is what video marketing statistics show.

People watch a lot of videos and share them with their family, friends, and colleagues. The types of those videos vary from funny, cute animals to tutorials and promotions. This gives you an opportunity to use your creativity and spread a word about you and your brand through videos. It’s time for you to take that chance and start creating unique and informative videos for your business.

Whether it’s a product, a service, or an online shop, you definitely need to create an amazing video and share it with your audience. We have some data to back up our words and show the clear benefits of using videos in your marketing campaigns. While industry-wide video stats can help show the landscape, it is also important to use your own YouTube Analytics to shape digital strategy. You can make explainer videos, promotional videos, branded intro videos, or animations. The style of your videos depends on your goals and your target audience.

According to the Renderforest survey, 78% of users got more traffic to their website after using videos. Besides, 71% of them claimed that thanks to videos the average time on their website has increased. 69% of users generated more leads with the help of video content, and 54% of users increased their sales.

The video marketing statistics presented below will give you information about how videos perform across different platforms and devices, who uses videos and who watches them, what impact videos have on conversion rates, and how videos can improve your ad campaigns. Let the numbers speak for themselves.

Use this HTML code to share the infographic on your website:

Benefits of Video Content

Types of Videos

Videos and Platforms

Videos on Social Media

Video Consumption

Video Length

Solutions for Video

Now you own all the necessary info to boost your marketing efforts with winning video content. Choose one of our templates and create an engaging video today! 

Are you ready to let the latest video marketing statistics inform your strategy for 2020? If yes, our fresh infographic is waiting for you below and you can jump straight into it.

In recent years, video content has been reaching levels of popularity never seen before. From social media to websites, to video-sharing platforms like YouTube and Vimeo, it is now permeating every corner of the online world. Companies are adapting to this new landscape by weaving video content into their .

The success of their strategies depends on the accuracy of the statistics they are based on. Sure, it’s nice to know that videos are popular. But unless you know what types of videos work in marketing, or when and for best results, your efforts will be in vain. Thus, it’s more important than ever to stay informed of the latest trends, and even better — know what’s lying ahead. 

In case you’re still hesitant to give video marketing a shot or wonder why statistics even matter, then read on! 

To give you a delicious dose of fresh statistics, we sent surveys to Renderforest users, just like . After all, who knows more about video marketing than those who actually do it? Our infographic is based on the responses of more than 1000 participants.

Enjoy your read and come up with an awesome based on these statistics.

Use this HTML code to share the infographic on your website:

Benefits of Video Content

Types of Videos

Videos and Platforms

Videos on Social Media

Video Consumption

Video Length

Solutions for Video

Now you own all the necessary info to boost your marketing efforts with winning video content. Choose one of our templates and create an engaging video today! 

This content was originally published here.

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