Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
Additionally, over the last two decades, it has risen as one of the primary marketing channels.
With over 40% of the world’s population on social media, it’s critical your business devise an effective social media strategy to reach your intended audience.
But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.
Here, we’ve compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI.
Social Media Marketing Statistics/Data 2019
Social Media Consulting Services
Many businesses hire external social media consulting agencies to manage their voice and reputation online. Alternatively, some businesses create roles in-house for a social media consultant — this is someone who is responsible for increasing brand awareness, responding to customer service complaints across social media platforms, and engaging with your audience online.
Whether you’re considering hiring an external social media consulting service or creating a role in-house, take a look at these trends that demonstrate the importance of social media consulting:
Social Media Consulting Proposal
All these stats have given you the data you need to work with — now it’s time to put your knowledge to use and create your own social media consulting proposal.
If you’re a social media consultant and you’re pitching a branding, marketing, or advertising campaign to a client, it’s critical you’re able to show how you’ll help your client grow their business.
Here are six steps you’ll need to take to ensure your social media consulting proposal or business plan is effective:
- Understand your competition. Those “similar-but-different” companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you’re researching your customers, because chances are they’re interacting with competitors as well. Once you’ve gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill.
- Be familiar with any existing social media presence. If you’re hired to run a company’s social media accounts, it’s critical you know about any previous social media postings, accounts, and experiments. By understanding what your client has already tried, you’re better equipped to take them where they need to go in the future.
- Don’t forget to pull your data. Before your new implemented strategies go underway, it’s important to collect a baseline of how it was before, so that you have something to measure against in the future. For example, if you take inventory of how many views you’re getting on Instagram Stories before the new strategy is in effect, you can see if the new ideas are improving these numbers or not. It’s important to keep a close eye on what is affecting your growth (positively or negatively) so that you know when you’re on the right track or when you need to try something new so your business can keep growing.
- Develop your strategy based on your findings. Define what your content will be, what platforms it will be distributed on, and how it will vary between platforms. Figure out smaller details at this stage too, like your client’s tone and voice on social media (either what it currently is or what it should be), along with design and style elements. Always be sure you’re staying true to your company or client’s brand by consulting with existing materials like mission statements, guides, or brand books.
Finally, take a look at HubSpot’s free Marketing proposal template (useful for both PDF & Word) to get you started creating a comprehensive social media consulting proposal.
Let data drive your social strategy.
Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met. Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today.
This content was originally published here.