Ferdinand Mehlinger 
Half the world population now uses social media. People are also spending nearly two and half hours a day scrolling through our feeds every day – over 15 hours per week. In fact, many of you reading this likely reached this page via a social media post. Social media plays …
Read more9 Steps for Winning Social Media Marketing Strategy | Socialbakers
A few hours later, the page, Anleolife, asked Smith if he would write a review with photos or video in exchange for the free item. But first, the seller needed a screenshot of his Amazon profile, to verify that he was, indeed, a customer who has written reviews before. The …
Read moreAmazon Sellers Are Using Facebook Chatbots To Cheat Their Way To Good Reviews
Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: Others say: …..and so on. While interesting, none of these responses truly define what digital branding is. Why should you care? Because …
Two incredibly important marketing functions under the search engine umbrella are, as every digital marketing strategist knows, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both channels employ different methods to achieve the same goal: attracting visitors to a website, getting website clicks and, ultimately, conversions. Then why is it …
Read morePPC vs SEO? Learn How To Combine Forces for an Optimal Digital Strategy
These days, our web browsers—whether on mobile or desktop—are highly functional and can do all sorts of things that we could only dream of a decade prior. But despite that, one could argue that the web has actually gotten less creative over time, not more. This interpretation of events is …
Read moreFlash Is Responsible for the Internet’s Most Creative Era
If you are a new woman in business, I have a question for you; how do you feel about video marketing? I will leave this question here for now. Please read on… Last night, I sent a message to my Creative Director informing him of how much we had made …
Read more3 VIDEO MARKETING STRATEGIES WHICH ARE BOOSTING MY SALES
Chatbots, also called Conversational Agents or Dialog Systems, are a hot topic. Microsoft is making big bets on chatbots, and so are companies like Facebook (M), Apple (Siri), Google, WeChat, and Slack. There is a new wave of startups trying to change how consumers interact with services by building consumer …
Read moreDeep Learning for Chatbots, Part 1 – Introduction – WildML
FOX Sports Asia football editor Gabriel Tan embarks on the tricky task of picking 11 players and a coach for his Team of the AFF Suzuki Cup 2018 semi-finals. So, it is Malaysia and Vietnam that will face off in the battle to be crowned champions of AFF Suzuki Cup …
Read moreAFF Suzuki Cup 2018: Best XI of the semi-finals | FOX Sports Asia
To grow your business, a strong personal brand can be a massive advantage. Why? Competing with giant companies in your niche with sheer costly exposure is tough. You don’t have as many resources to spend on advertising as large businesses do. Also, people don’t trust business brands like they use …
Read moreThe Competitive Advantage of Personal Branding | Steven J Wilson
Template #1: The How-to Video The How-to Video is just like it sounds… It’s a video that shows someone how to do something, like bake a cake or do a pushup. For many businesses, how-to videos will be your bread-and-butter. In fact, how-to videos are like a video version of …
