Ferdinand Mehlinger 
Understanding user-generated content marketing Definition of user generated content UGC or User-Generated Content is like a potluck party for marketing! Brand advocates and customers create and share content about your brand. Think of it like a virtual high-five from your biggest fans! They share their experiences about your brand. They …
Whether you are a business that markets directly to consumers or to other businesses, online marketing is a cost effective way to spread awareness about the products and services offered by your company. Traditional marketing techniques have become archaic and far too expensive to fit into a sensible budget when …
Biggest Google Ranking Factors On Conversions by Laurie Sullivan @lauriesullivan, March 24, 2023 Whitespark has published the 2023 version of its Local Search Ranking Factors study (LSRF) built on a survey of 44 local SEO practitioners who offer opinions based on hands-on search engine optimization (SEO) work with clients. Survey participants were …
When it comes to SEO we’ve all heard that “content is king” and the better yours is the more likely you are to rank higher. While this might be great for companies with dedicated staff writers, many people end up as dedicated content writers without any training. Instead of researching …
When it comes to online marketplaces, the most prominent names that come to mind are Amazon and eBay – and for a good reason. After all, these companies have made marketplaces a success story. But how important is a name to the success of your business or marketplace? There are …
by Andrew Lowen In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you …
Is Email Marketing Still an Effective Strategy? Many professionals point to the premeditated death of email marketing due to the growth of social media and their consequent investment by companies. However, those who share the opinion that email marketing is no longer effective forget this strategy does not work if …
Do you feel confident about your email marketing automation strategy? In the work we do, we see people make some common mistakes when running email campaigns, which is why inside our membership The League we teach people how to make their email automation simple by using something we call the email …
Many businesses wonder, “Is My Google Business Page Important for Attracting New Customers?” without ever building out their page or optimizing it. One of the first things out team of online marketers do when onboarding new clients is develop and optimize their Google My Business Listing because of how important …
Email is the undisputed king of B2B marketing. Studies show that 48% of organizations believe email is one of their most effective channels to generate new leads online, while 59% of B2B marketers say email is the most effective channel for generating revenue. In terms of return on investment, research …