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Why Small Businesses Need to Invest in Digital Branding to Survive the Competition | Online Sales Guide Tips

Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: Others say: …..and so on. While interesting, none of these responses truly define what digital branding is. Why should you care? Because …

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PPC vs SEO? Learn How To Combine Forces for an Optimal Digital Strategy

Ppc Vs Seo? Learn How To Combine Forces For An Optimal Digital Strategy

Two incredibly important marketing functions under the search engine umbrella are, as every digital marketing strategist knows, Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both channels employ different methods to achieve the same goal: attracting visitors to a website, getting website clicks and, ultimately, conversions. Then why is it …

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Deep Learning for Chatbots, Part 1 – Introduction – WildML

Deep Learning For Chatbots, Part 1 – Introduction – Wildml

Chatbots, also called Conversational Agents or Dialog Systems, are a hot topic. Microsoft is making big bets on chatbots, and so are companies like Facebook (M), Apple (Siri), Google, WeChat, and Slack. There is a new wave of startups trying to change how consumers interact with services by building consumer …

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The Competitive Advantage of Personal Branding | Steven J Wilson

The Competitive Advantage Of Personal Branding | Steven J Wilson

To grow your business, a strong personal brand can be a massive advantage. Why? Competing with giant companies in your niche with sheer costly exposure is tough. You don’t have as many resources to spend on advertising as large businesses do. Also, people don’t trust business brands like they use …

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