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A federal agency, created to fight poverty, spent $500,000 on a name, logo and branding – The Globe and Mail

Documents from Cossette Communications Inc. show three different logo options for FinDev Canada. The Liberal government spent $500,000 on outside advisers to come up with a logo, name and branding for a new agency that promises to alleviate poverty in developing countries, internal documents reveal. Its 2017 budget announced $300-million …

Read moreA federal agency, created to fight poverty, spent $500,000 on a name, logo and branding – The Globe and Mail

Zara’s new logo may be the future of branding, love it or hate it

Life is hard. Everybody is working too much. Nobody can keep up with all the people launching presidential campaigns. It’s way too cold right now. And as a final blow, brands keep changing their logos on us with zero warning. Two weeks ago it was Slack, last week it was …

Read moreZara’s new logo may be the future of branding, love it or hate it

Employer Branding Mistakes You’re Probably Making and How to Fix Them

If there were a quick and easy recipe for employer branding, it might go something like this: one part management, one part human resources, one part marketing and two parts current employees. Mix well and bake until you have the right applicants for your open positions. Unfortunately, it’s not that …

Read moreEmployer Branding Mistakes You’re Probably Making and How to Fix Them

DC Comics Ends Vertigo Imprint In New Branding Restructure

After 26 years and several reshuffles and reboots later—including one just last year—DC Entertainment has announced that its legendary adult-focused imprint Vertigo has been shuttered as part of a rebranding and restructuring of its imprint divisions. DC Entertainment has confirmed that as of January 2020, Vertigo—renamed in part for last …

Read moreDC Comics Ends Vertigo Imprint In New Branding Restructure

China media says U.S. ‘destroying international order’, after currency-manipulator branding – Reuters

SHANGHAI/BEIJING (Reuters) – China’s official Communist Party newspaper said on Tuesday that the United States was “deliberately destroying international order”, a day after Washington branded Beijing a currency manipulator in a rapidly escalating trade dispute. FILE PHOTO: A U.S. dollar banknote featuring American founding father Benjamin Franklin and a China’s …

Read moreChina media says U.S. ‘destroying international order’, after currency-manipulator branding – Reuters

U.S. ‘destroying international order’, China media says, after currency-manipulator branding – Reuters

SHANGHAI/BEIJING (Reuters) – China’s official Communist Party newspaper said on Tuesday the United States was “deliberately destroying international order”, a day after Washington branded Beijing a currency manipulator in a rapidly escalating trade dispute. FILE PHOTO: A U.S. dollar banknote featuring American founding father Benjamin Franklin and a China’s yuan …

Read moreU.S. ‘destroying international order’, China media says, after currency-manipulator branding – Reuters

See Pete Buttigieg’s logo and branding for the 2020 presidential race

On Sunday, Pete Buttigieg formally announced his candidacy in South Bend, Indiana, where he has served as mayor for eight years. Just a few months ago, few people had heard of Buttigieg and fewer still could pronounce it. (His campaign encourages people to pronounce it “ Boot Edge Edge .”) …

Read moreSee Pete Buttigieg’s logo and branding for the 2020 presidential race

Donald Trump’s White House chaos is rocking the world

Washington (CNN)The chaos and bombast that have driven President Donald Trump’s White House into its deepest crisis yet just burst America’s borders. Trump’s sudden announcement Thursday of punishing tariffs on steel and aluminum imports, after a typically disorganized and opaque rollout, left much of the world feeling the whiplash that …

Read moreDonald Trump’s White House chaos is rocking the world

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