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Brands Will Spend More on Social Media Marketing in 2021, Shows Data – Footwear News

Brands Will Spend More On Social Media Marketing In 2021, Shows Data – Footwear News

Not only are shoppers purchasing more frequently online, but they are more likely to begin their shopping journeys on social media. Social platforms like Instagram and Facebook are common sources of brand discovery and this is expected to continue into 2021, with new data showing that retail marketing spend on …

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How Brands Can Develop a Winning Social Media Marketing Strategy in 2021

How Brands Can Develop A Winning Social Media Marketing Strategy In 2021

December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021.  2020 was …

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Facebook antitrust cases could accelerate power balance shift for social media | Marketing Dive

Facebook Antitrust Cases Could Accelerate Power Balance Shift For Social Media | Marketing Dive

In moves that could shift the balance of power in social media and the wider digital ecosystem, the Federal Trade Commission (FTC) and more than 40 states on Wednesday filed separate antitrust lawsuits accusing Facebook of being a monopoly that uses its market dominance to squash rivals and vacuum up …

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Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 SMM Posts

Best Of Social Media Marketing: Fuel Your 2021 With Our Top 10 Smm Posts

In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other, and we’ve been fortunate to feature many excellent articles on our blog over the year that explore how marketers are pushing social media marketing to fuel new levels …

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Integrate Social Media Marketing With the Rest of Your Business

Integrate Social Media Marketing With The Rest Of Your Business

Social media marketing should never be done in a vacuum. Though it’s a powerful marketing tool, social media really performs the best when it’s part of a larger strategy. Here’s how to integrate social media marketing into the rest of your marketing plan. Integrating Social Media and Paid Traffic It’s …

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