Half the world population now uses social media. People are also spending nearly two and half hours a day scrolling through our feeds every day – over 15 hours per week. In fact, many of you reading this likely reached this page via a social media post. Social media plays …
Read more9 Steps for Winning Social Media Marketing Strategy | Socialbakers
Social media has changed how we communicate with friends and family, keep up with everything from fitness trends to news, and share our thoughts and talents with the world. Now, it is changing how and where we shop. Social commerce — selling products or services on social media platforms — …
How difficult can running a social media channel be? From a personal perspective, it’s intuitive and easy. On a business level, however, attempting to master social media marketing keeps many executives up at night. What’s so tough about building a corporate social presence, then? For one, many brands fall into …
Read moreAvoid These 3 Common Mistakes in Social Media Marketing and Advertising
So, what does a winning product strategy look like? Hint: No, it is not just about being able to find and sell products. If you are a business owner, there are high chances that you have already utilized social media as a crucial part of your brand’s marketing strategy. But, …
If you ask any entrepreneur, their biggest challenge is managing their social media. Either they struggle with generating content or with being consistent. Yet, they all agree that social media is integral to their business. It’s what drives awareness and trust in the business. So, in this blogging season, I’m …
Have you used social media to boost awareness of your charity, Non-Governmental Organisation (NGO) or other nonprofit? Wish to generate greater traction for your online marketing efforts? In this article, you will learn how to raise your nonprofit’s profile, improve fundraising efforts, and foster greater advocacy through social media marketing. …
Read moreSocial Media Marketing Best Practices for Nonprofits | Cooler Insights
Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. But it’s one thing to come up with a creative idea. It’s another to pitch a social media marketing campaign and secure …
Read morePitching a home run social media marketing campaign or idea for 2021
Small businesses may lack the marketing budget of big brands, but sprinkle a little social media magic to generate maximum returns. Christmas season is in the air – everywhere you look there are bright lights, baubles, and brands looking to make the most of the busiest shopping period of the …
Read moreHow to Prepare Your Social Media Marketing Strategy for Christmas
Not only are shoppers purchasing more frequently online, but they are more likely to begin their shopping journeys on social media. Social platforms like Instagram and Facebook are common sources of brand discovery and this is expected to continue into 2021, with new data showing that retail marketing spend on …
Read moreBrands Will Spend More on Social Media Marketing in 2021, Shows Data – Footwear News
December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021. 2020 was …
Read moreHow Brands Can Develop a Winning Social Media Marketing Strategy in 2021
