To write is to use language to communicate an idea. It is to
coax meaning out of words, plucking them from a musty
dictionary to give them new life.
How It Works
A good bit of writing is how your brand speaks; it’s how you give it a unique voice.
Strategy & PlANNING
Before writing, we need to figure out your voice. That means meetings and whiteboards.
Once we’ve figured it all out, we put the plan in action. That’s when we start words together and making them sing.
After we’ve got our words, they need to fit the platform. Whether that’s print, web or social, we gotta make it work.
Finally, that fancy piece of writing might need a place to stay. We’re the best internet landlords around.
Do you know your customer, like actually know them? You should know your customer the way you know your best friend. No that’s not creepy, and we’ve got a tool for that: the Customer Avatar. Not only do we find out who your customer is, we build a super simple, color-coded reference for you. It’s like getting a private detective to figure out what makes your customer tick.
Why Is This Important?
Good writing is at the source of every bit of media your brand puts out. Got a great website? It’ll get ruined if you’ve got too many typos in there. Made a video that looks super sharp? A rushed script will bring it down. Writing’s like water. It better be fresh, cause it’s going into everything else.
4 Steps to Developing a Winning Content Marketing Strategy
You have probably heard that “content is king” over and over. The fact is, it still holds true to this day. Content is one of the easiest and most cost-efficient ways for you to reach out to current and potential customers so they will always keep your business in mind. But you need to make sure you provide content that appeals to them, otherwise, it won’t work. If you aren’t recalibrating your marketing goals from time to time, you can lose