By 2019, consumer internet video traffic will be 80% of all internet traffic across the world. Video will dominate the internet. Video will be the primary medium for how internet users will consume information. Consumers will also demand high definition. For an illustrated look at how powerful video will be, have a look at this infographic created by One Productions.
Video traffic forecast
Video-on-demand traffic will double by 2019, and high definition (HD) will be 70% of this. Social media will be a major driver of video distribution. Facebook and Instagram are leading this charge.
Like TV before the internet killed the radio star, the online video will most likely dominate internet for a long time to come. The B2C market is especially prone to gravitate towards video, but even in the B2B video will gain traction in the coming years.
Consumer attitudes towards video
Consumers are becoming more sophisticated, so producing low-quality explainer videos will undermine sales. For videos to connect with their target audience, they need to be:
For example, almost two in three people say they would share a video if it was informative. More than half of users say they would share a video if it was inspirational. 90% of consumers watch videos on their mobile.
People prefer video in all situations, even if some other format would work better. Start creating informative and entertaining videos that give value to your audience.
Video marketing impact on brands
Video will be critical to effective marketing strategies, and brands who do them well will increase brand engagement. In fact, more than half of all companies are using video in their marketing strategy. Brands who switch from text-based display advertising to video advertising have the best chance of converting leads to sales, especially if they do it on mobile platforms. It is evident when we consider that 18 to 24-year-olds spend 36 minutes per week viewing video content on smartphones, the most of all age demographics.
This Millennial generation is set to become the dominant consumer group as Baby Boomers retire in their masses over the next few years. So Millennial generation will become a key consumer group for brands to focus on. After watching a video, 64% of users are more likely to buy a product online. Adding a product video on your landing page can increase conversions by 80%.
The landslide is on its way. Teens and young adults spend huge amounts of their time consuming online video, and that trend will not turn any time soon.
The future of video infographic
Here’s the full infographic bringing together all the aspects of video marketing. Consumers want video because it’s the easiest format to follow. Make sure you include video in your content marketing.
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Image credit Pexels
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