For a decade now, search engines such as Google have been the best places for businesses to market their services/products online. Every local business with a desire to expand their business should grow their online presence on the search engines.
Social Media Marketing (SMM) and Search Engine Optimization (SEO) represent an intelligent and cost-effective strategy to drive leads, engagement and build influence.
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The truth of the matter is that social media can drive overall referral traffic to sites. This means you should ensure that you are always active on the top social platforms. It is in doing so that you’ll promote your local business and create brand awareness to a large audience.
The market is seriously competitive; worse of is that customers go for unique businesses. More so, customers are interested in easily accessible businesses.
And social media is one of the ways people use to get information about certain businesses and their products/services. Most importantly, social channels will give you access to your competitor’s marketing strategies.
The Role Of SMM For Local Businesses
Developing and creating a website is essential for every business. Besides having a business website, you should also focus on online outreach through social media networks.
Facebook is one of the social networking that people mostly use. Though this platform can help to maintain a competitive edge, you should be active on others too.
A business that isn’t active on social media risks missing out on great marketing opportunities. Having said so, here are some of the reasons why every local business should use SMM:
1. SMM improves brand awareness
This reason is a no-brainer. Using social platforms is an easy, quick, most cost-effective, and the best way a business can use to reach customers. Further, SMM helps in engaging customers and introducing your brand.
Therefore, you must develop high-quality content for your users. Customers will use this content to interact; hence your brand awareness will be boosted. Then, you can begin to build a reputation for your local company.
2. SMM builds factual relationships
The fact that you can interact with customers through social media is one of the top benefits of SMM. It gives you a chance to read through their updates or tweets, among others.
As a matter of fact, social media engagement is an excellent way to view the customer’s daily lives. Once you get an insight into customers’ lives, you can change your marketing strategies – if need be – just to look more appealing to them.
Besides building relationships with customers, SMM also helps in building relations with thought leaders, tastemakers and non-competing businesses.
Having such friendly connections is a practical social media idea for a local business. It can result in more clients in your market. In addition, you’ll be able to retweet and share your content, which even draws more attention to your services/products. Just don’t forget to return a favor.
3. It boosts your traffic and rankings
If your desire is to drive traffic to your pages the social media marketing can be of great help. Crawlers in search engine constantly move in search of pages that earn traffic consistently. And they don’t give a damn about any site that doesn’t draw traffic.
Therefore, you should post engaging, unique and fresh content on your social platforms. Likewise, you can combine this with a great SEO strategy. Try to include your city whether Seattle, Port Orchard or Bainbridge Island in your keyword. In doing so you’ll boost your rankings and draw traffic to page that you might have optimized.
4. Being social can boost your sales
Research done by Go-Gulf shows that at least 67 percent of people with Twitter accounts are likely to purchase from any brand they follow. On the same findings, over 90 percent of these Twitter users usually follow companies on Twitter for discounts and promos.
Basically, then, social media platforms provide a great chance to incentivize likely customers. If your business focuses on customers around Tacoma or Poulsbo area, then you should focus on the ones residing in that city.
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The naked truth is that if a brand doesn’t have a social presence, then they are simply non-existence online.
Social media is an incredible chance for content marketing. However, you should select your platform wisely. There are lots of social networks in the market. Using all isn’t practical in any way. Instead, select the channel that most people use – of course – that depends on your business.
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