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Inter Milan plan historic logo and branding change on anniversary amid cash crisis over unpaid wages | Daily Mail Online

Inter Milan, one of the most storied Italian clubs and whose name resonates around the world, will reportedly soon undergo a dramatic branding change, with a name change to Inter Milano and a new club badge. 

‘Inter Milano’ will be shortened version of their current full name of Football Club Internazionale Milano – or simply Internazionale, as they have been widely known throughout their history.

The move is designed to reflect a closer connection with the city and give the club a clearer and more modern global identity, and is planned for March 9 – exactly 113 years after the club came into existence, according to La Gazzetta dello Sport.  

Dramatic changes at Inter Milan are set to be unveiled on the club’s 113th anniversary

Alexis Sanchez is set to soon play for ‘Inter Milano’, a shock change from Internazionale – and the club’s famous badge is also reportedly about to change, becoming a more simple ‘I M’

From March #Inter will no longer be called “Internazionale” but will be referred to as “Inter Milano” with a new badge to boot which has gone down like a lead balloon with the tifosi. pic.twitter.com/PX64RVsJOd

— Steve Mitchell (@barafundler)

The new crest comprising the letters ‘I M’ will be unveiled – coming after Juventus opted to change their badge in 2017 – with Romelu Lukaku among those to have modelled the new look. 

The original logo was created by the club’s founder in 1908, illustrator Giorgio Muggiani.  

The aim is to go for a more minimalistic, stylish design in keeping with their long-time rivals, whose own badge change to the ‘Jj’ logo caused controversy too.

The change has been a while in the making at Inter and is set to go ahead despite monetary pressures facing the club due to the Covid-19 pandemic as the Italian giants look to take on new investors – an exercise that could see the new unveiling of the new logo delayed. British private equity firm BC Partners are among those being considered amid unrest as wage payments to players have not been met on several occasions. 

The Evergrande Group, who are China’s second-largest property developer, could potentially sponsor Inter to the tune of €30million (£27m) per year, according to Italian broadcaster Sport Mediaset, significantly more than the €11m (£10m) that Pirelli are paying at the moment.

Owner Steven Zhang is looking for outside investment as players’ wages remain outstanding

Inter are also set to move away from the iconic San Siro into a new stadium in the coming years

In a period of great upheaval for Inter, Evergrande are also in pole position to replace Pirelli as the team’s main sponsor, while the San Siro is set to be demolished and replaced by a brand new stadium on the site, although no firm date has been put forward for when ‘San Siro II’ will be ready.  

On the pitch, Antonio Conte’s men are in contention to win their first Serie A title for 11 years after a 2-0 win over Juventus saw them move level on points with ground-sharers and city rivals AC Milan, although Stefano Pioli’s side play on Monday night at Cagliari.  

Cristiano Ronaldo had an early effort correctly ruled out for offside before Arturo Vidal broke the deadlock against his former club with his first goal for Inter, heading home from Nicolo Barella’s right-wing cross.  

Antonio Conte’s men are firmly in the hunt for the Serie A title after defeating Juventus 2-0 

Inter now face league leaders AC Milan for a place in the Coppa Italia semi-finals next Tuesday

Barella then doubled the hosts’ advantage on 52 minutes, blasting home after a phenomenal defence-splitting pass from the sliding Alessandro Bastoni. 

Juventus are now languishing in fifth – seven points behind Pioli’s side – and Andrea Pirlo hit out at his players’ attitude as a four-match winning streak in all competitions came to an end. 

Inter next play Udinese on Saturday before facing AC next Tuesday in the Coppa Italia for a place in the semi-finals.

Inter Milan plan historic logo and branding change on anniversary amid cash crisis over unpaid wages

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