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Online Video Platforms and Video Marketing Software Tools

How to Target Your Facebook Video Marketing Strategy

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The Drum

For many brands, Facebook video marketing is the perfect way to break through the noise and make an impression. However, this is also the point at which many businesses say, “I’m doing Facebook videos, but I’m not seeing results. What gives?” Sorry to be the bearer of bad news, but you can’t expect all videos to attract engagement. Every brand wants to create a viral video, but let’s take it one step at a time…

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How to Create Effective Facebook Video Ads

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Social Media Today

If you’re looking for an affordable way to generate leads and sales quickly, Facebook ads are a great option. To create them all you need is an image, a little copy and a link for the page you want to drive traffic to. The only problem with creating image-based Facebook ads is that you need to restrict the amount of text on the image to less than 20%…

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5 Alternatives to YouTube for Online Video

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Wersm

YouTube is probably your go-to resource for online video. It is for most of us. But there are some great alternatives out there. Some platforms may be specialized into verticals, like gaming for example, and others may be as generic and rich in content as YouTube…

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Twitter Expands In-Stream Video Ads to All Regions

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Social Media Today

Twitter has announced a relatively small, but contextually significant, update. Now, advertisers using the platform’s in-stream video ads will be able to reach a global audience with their ad content, as opposed to being restricted by region…

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Facebook Watch Could Be a Real Rival for YouTube

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Clickz

Most brands have limited bandwidth and budget, which makes choosing Facebook Watch over more established channels, like YouTube, Twitter, and even Facebook-owned Instagram, a bit riskier. But Federman says that there are a few key ways Facebook Watch beats the competition, namely, discoverability and interactivity…

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Facebook Thinks It Can Make Social Video Happen

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QZ

Facebook has highlighted members’ favorite TV shows and movies on profile pages for years and is trying new ways to make viewing content on its platform social. It’s launched a “Watch Party” feature that lets people screen videos together, and gameshow-style formats where viewers can influence content in real-time, to encourage engagement and discussion around videos. If Netflix’s attempts are any indication, there just may not be enough viewers who care…

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30 Ways to Use Instagram Stories to Grow Your Small Business [Infographic]

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Social Media Today

Are you looking for ways to improve your Instagram marketing strategy? Want to know how to incorporate Instagram Stories into building your brand? 99 Firms share their guide to Instagram stories for business in this infographic…

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5 Tips on How to Improve Your Twitter Video Efforts [Infographic]

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Social Media Today

No doubt you’re already aware of the popularity of video content on social media. The theory behind the rise of social video is that users gravitate towards the medium which best enables them to share their perspective. We started with text updates, then moved to images, and now video enables users to capture and share more of their viewpoint…

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9 Tips on How to Create Effective LinkedIn Video Ads [Infographic]

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Social Media Today

Earlier this year, LinkedIn announced video ads for sponsored content, the platform’s first foray into the growing world of video ads. The announcement came after LinkedIn initially launched its native video option last August, which has quickly become a key content option on the platform. Indeed, LinkedIn says that users are now 20 times more likely to share a video on the platform than any other type of post…

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Instagram Releases Guide to IGTV Content

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Social Media Today

There are a lot of interesting notes to take in. If you’re considering getting into IGTV content, it’s worth a look. And one other tidbit of interesting, somewhat related info—Facebook has started rolling out Stories Insights to Pages…

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Twitter Opens In-Stream Video Ads

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Marketing Land

With this latest video ad update, Twitter says no community management is needed, as advertisers can start an in-stream video ad campaign via the platform’s self-serve ad tool. Advertisers in 12 global markets will have access to the video ad product starting today: Australia, Brazil, Canada, France, India, Japan, Mexico, Saudi Arabia, Spain, United Arab Emirates, the United Kingdom and the United States…

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How to Grow Your Audience with Facebook Video Marketing

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Post Planner

Ever feel guilty spending hours on Facebook watching videos? You’re not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook. This makes Facebook video marketing a great opportunity for your brand to get in front of, engage with, and grow an audience. But, while you may see the benefit, knowing how to use it to solidify your brand in the minds of viewers can seem daunting…

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Instagram & WhatsApp Are Getting Group Video Calls

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Techno Wize

Facebook announced yesterday that Instagram and WhatsApp are both getting group video chats in future updates at the ongoing Facebook Developer Conference in San Jose, California. When activated on Instagram, the explorer page will feature overhead buttons in a carousel, allowing users to swipe horizontally through subjects such as architecture, photography, and animals for more posts on specific topics. This means that users will be able to surf for more content related to their interests…

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Why Your Facebook Videos Need to Be Different from YouTube

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Entrepreneur

A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations, and needs can go far to bridge the gap between you and your target customers. No matter your video’s purpose—to explain a complex product or service in simple terms, to make company-wide announcements or to drive traffic to an ecommerce site—placement is key. In other words, where your message lives is as important as the message itself…

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LinkedIn Goes All in on Video Marketing

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Wersm

Video has a proven track record of being the most efficient way to capture an audience’s attention on social media. LinkedIn made its first move a few months back, allowing users to share organic, native, or uploaded videos on its platform. Individual creators have found video to be a great way to share knowledge and to express themselves on a platform that had often been seen as, “a little boring.”…

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5 Tips for Generating Facebook Video Ideas

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Forbes

You know that the best way to reach your audience on Facebook is through video. You’ve heard the statistics, like that by 2020, 80% of all internet traffic will be video related. Video is huge, but the question is: how do you constantly come up with new and engaging content…

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Study: Facebook Grabs 46% of Digital Video Ads

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Marketing Dive

Facebook represents 46% of all video ads created, and that share jumps to 74% when including video ads on its photo-sharing app Instagram, according to research from Clinch made available to Marketing Dive. Those figures mean Facebook tops Google’s YouTube for video ad campaigns, which represent 41% of the market…

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How to Still Succeed with Facebook Video Marketing

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Marketing Dive

Facebook ranks video that generates person-to-person interactions higher. To stand a chance, your video has to raise enough interest from your audience to get them to interact. This means raising the bar on the relevancy of your video, how interesting it is to your audience, how valuable it is to viewers and how subtly you can encourage them to interact (without it simply becoming engagement bait)…

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Why Are So Many Brands Bailing on Snapchat Video?

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Business 2 Community

When it comes to building a presence online, many marketers base their strategy on proven results and industry-wide statistics. That’s no different when we use social media or video marketing—or when you combine the two. Social video marketing is attractive for brands, especially considering the average person watches over 1.5 hours of video content every day…

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As Facebook Changes Its Feed, Advertisers See Video Ambitions

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New York Times

When Facebook said they wanted people to spend less time “passively” viewing content, including videos, they extolled the robust discussions that often accompany live video streams. They said they were testing a product called Watch Party that will allow groups to watch non-live video together. Video content is “among the most shared and commented-upon content on the web,” said Mr. Winkler, who expects videos will now be given priority over text posts on Facebook…

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