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Social Media Marketing and Advertising: 9 Ways to Make Money on Social Media

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There are many advantages to social media marketing and advertising.

First and foremost, you don’t need a budget to advertise on social media sites.

Yet, you don’t want your efforts to turn up nothing in return. Even if you’re not spending your money to market on social media sites, you’re spending your time.

To make sure you’re getting the best ROI (Return on Time Invested), follow these nine effective methods.

Tips to Create a Profitable Social Media Marketing Strategy

Justas Markus

Platforms like Facebook and Instagram have hundreds of millions of active users sharing content and participating in other activities on the websites. This number is more than enough to convince brands around the world to increase their presence on social media sites and profit from that presence.

If you are only starting out and are not sure what the main focus on a strategy should be, consider spending a bit of time researching.

The tips below should be a good reference and help you to get a better grasp of what social media marketing is about.

9 Powerful Social Media Marketing and Advertising Hacks

Tip #1 – Look at Some Examples

Diving right in without any real understanding of what a successful campaign should look like is not the best strategy. Getting inspiration from success stories will help you move forward.

It can be extra difficult if you are not smart about setting realistic goals. Disappointment from results can quickly turn into a loss of motivation.

Look for some that will help you figure out what is what and have something to look up to when things are getting rough.

Tip #2 – Pick the Right Platform

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Facebook and Instagram are the two obvious choices when it comes to picking the best platforms. However, depending on your niche, you may benefit even more by looking for some other options.

For instance, for businesses that rely on visuals. You may also encounter some other, less-known platforms while looking for available options.

Keep in mind that the competition on Instagram and Facebook is pretty fierce, and shifting focus to platforms that are not as popular could be the right course of action.

Tip #3 – Research the Audience

Do not come with expectations that you can run things blindly. Audience research is an important aspect of the campaign, and it can make or break your whole strategy.

Make sure that you have an audience in mind before you commit spending resources. Find out whether the platform you are targeting has the right user base. Otherwise, you will only end up wasting resources.

Tip #4 – Run Contests and Giveaways

Giveaways and contests work the best when it comes to trying to create viral content. People will be more than happy to share your posts if there is something in it for them as well.

Natural reach will attract audiences that you would not be able to attract using different means. Think about what you can offer as a prize and run giveaways that will boost your follower numbers.

Tip #5 – Work With Influencers

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continues to be a cornerstone of a lot of brands. Even if you are still starting out, there are lots to be gained from working with influencers. Finding one might be a bit difficult, especially if you are in a relatively small niche.

Nevertheless, there should still be something to choose from. Look for micro-influencers (someone who has between 1,000 to 100,000 followers) if you are having a hard time striking a partnership deal with bigger celebrities.

And remember that the most important part of the influencer is his or her audience. An audience should be relevant and interested in your products or services.

Tip #6 – Engage With Your Followers

Showing the followers that you are genuinely interested in interacting with them will help to build a stronger relationship. Engage with them by responding to comments, organizing polls, or asking questions. 

People will appreciate someone who is a real person. Show them that there is someone like that behind the profile. 

Tip #7 – Focus on Content Quality

Content quality is another priority. Emphasize good and interesting posts rather than spamming the feed of your followers with random stuff that most of them would not find interesting in the first place.

The captions should also be interesting and eye-catching. Including hashtags will also help with content optimization, especially on a platform like Instagram.

Finally, there are visuals. Our brain processes visuals better. So instead of writing long paragraphs of text, make sure that you include a high-quality picture or even an infographic.

Tip #8 – Use the Right Tools

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There are third-party tools that can help you manage the campaigns more efficiently. For example, a scheduling tool will allow you to schedule content in advance and automatically post it in case you are unable to do that yourself.

Tip #9 – Think of Trends

If you are struggling with thinking about content ideas, look at Google Trends or other websites to find out what are the hot topics in the world at the moment. You can look to connect those ideas to something that is relevant to your audience.

Keep in mind, though, that it is still the best sticking to quality and originality instead of posting whatever just to keep the feed going. Do not sacrifice quality for quantity.

If you would like to see current trends in social media marketing and advertising, here are 2020 marketing trends.

Wrapping Up: Social Media Marketing and Advertising

This post offered you 9 social media marketing and advertising strategies for using social media sites to make money. If you’d like to see the name of the social media sites that pay, you will find them here: social media platforms that pay.

Readers, please share so social media marketers read these nine effective tips for social media marketing and advertising.

Do you have any tips to contribute to the discussion? What social media marketing and advertising strategies work for you?

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