The number one reason business owners give for not using email marketing is that they simply don’t have time, and looking at all the tasks involved with email marketing, this isn’t surprising.
Writing a compelling sales email is just the start.
You then have to wrestle with an email template on MailChimp or an equivalent platform to accommodate your content, or commission one from scratch. Then comes the task of physically sending your emails, then scanning your inbox for replies, bounces, and unsubscribe requests, trimming your database of opt outs and duplicates, and ensuring all leads are followed up promptly. Email marketing can easily become a full-time job for someone.
This is why email marketing automation is such a boon for busy business owners who don’t have the time to waste on all these manual routine tasks. In this article, we explain how email marketing automation allows you to focus on the most value-driven tasks, while letting you and your team achieve more from your efforts without having to invest more time and resources.
What is email marketing automation?
Email marketing automation is a trigger-response system, in which a particular email is delivered in response to a ‘trigger action’ from a prospect – without any manual intervention or follow-up required. This basic ‘auto responder’ mechanism allows almost infinite customization to a wide range of business needs.
Getting more from email marketing and spending less
All these time savings are great, and in a small business with only one or two people handling marketing and sales, the productivity benefits will soon become apparent in monetary terms. However, the benefits of email marketing automation go beyond saving someone the time of physically writing an email or remembering to follow up a prospect: these activities have been the bread-and-butter of sales teams for decades.
There are also strategic benefits of automation that directly impact your sales revenues:
This content was originally published here.