The Processes We Use
After weeks of research, you may still be on the fence whether you should hire a production company. You want to make sure hiring a production company will be worthwhile. Don’t fret! Here is an outline of what goes on in the process here at Social Connection to make sure you’ll get your money’s worth.
Planning & Strategy
What do you want to achieve with your video content? It is crucial to map out your ultimate goal. You can’t reach your goal without first deciding on what it is. Make sure your objectives are SMART (Specific, Measurable, Attainable, Relevant, Time-Bound).
If you’re struggling to define what you want to achieve, try thinking about the problems that you want to solve in your business using video. Also, consider the measures of success you will need to track how quickly you achieve your objectives.
It is essential to conduct thorough research into your target audience, so we can create video content that appeals to and engages them, Here at Social Connection, we help by trying to gain insights into your audience – what their common problems are, etc.
Once a solid research on your target audience is done, we then decide on the core message of your content. So, what do you want your audience to do after watching your video? What do you want them to think? How do you want them to feel? These questions help you determine the core message of your content will be. It is important to keep the messages to a minimum in a video, as the more messages your content has, the higher the risk of confusing your audience.
It’s time to come up with a creative idea or concept for your video content. In this step, our team will work together with yours to brainstorm ideas. Our aim is to create an interesting and engaging way of presenting your core message, which will help achieve your objectives. This usually involves determining the type of videos that will suit your brand, whether it be promos, explainers, or mobile content.
The creative idea that you have decided on will heavily influence the writing of the script for the video. You can leave this task to us as it is a very important and specialised task. After writing the script, we proceed to creating a storyboard. This helps us to visualise how your video will be shot. The script and the storyboard serve as the blueprint for your content. This is followed by the planning and scheduling the video shoot.
Leave this to our in-house professionals! We have the best equipment and cutting edge editing software to help you create THE video.
Marketing – Measure success
Our extensive experience in video marketing ensures we deliver your message to your target audience through the most effective digital channels. We also promote the video to where your audience will see it. After your video has been distributed, we need to make sure the video metrics are ready to help measure the success of your content.
Has this post answered your questions? If so, what are you waiting for? Time to get started on producing your content! It’ll definitely help you stay ahead of your competition