The world of marketing and advertising has always been a springboard for film directors, giving them their first chance to show off their creative chops; just witness Michael Bay’s classic “Got Milk?” advert from 1993. Some auteurs never leave the advertising industry and keep making advertising campaigns that showcase their …
Have you used social media to boost awareness of your charity, Non-Governmental Organisation (NGO) or other nonprofit? Wish to generate greater traction for your online marketing efforts? In this article, you will learn how to raise your nonprofit’s profile, improve fundraising efforts, and foster greater advocacy through social media marketing. …
Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. But it’s one thing to come up with a creative idea. It’s another to pitch a social media marketing campaign and secure …
Combining quality creative with marketing strategy to deliver the ROI you demand. Let’s discover the stories that make you and your company special. Then leverage that marketing content with a strategy that connects your brand and business with your customers. When your marketing is important and needs a qualified, dependable …
Stacey Rudolph August 27, 2020 Any business must have a marketing plan, and the audience must also be defined elaborately if it is to succeed. Video marketing is certainly not a new form of advertising, but it is now becoming an integral channel of marketing and advertising of business brands. …
Small businesses may lack the marketing budget of big brands, but sprinkle a little social media magic to generate maximum returns. Christmas season is in the air – everywhere you look there are bright lights, baubles, and brands looking to make the most of the busiest shopping period of the …
Not only are shoppers purchasing more frequently online, but they are more likely to begin their shopping journeys on social media. Social platforms like Instagram and Facebook are common sources of brand discovery and this is expected to continue into 2021, with new data showing that retail marketing spend on …
December 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021. 2020 was …
In moves that could shift the balance of power in social media and the wider digital ecosystem, the Federal Trade Commission (FTC) and more than 40 states on Wednesday filed separate antitrust lawsuits accusing Facebook of being a monopoly that uses its market dominance to squash rivals and vacuum up …
In 2020 B2B marketers continued to find new and creative uses of social media marketing during a pandemic year unlike any other, and we’ve been fortunate to feature many excellent articles on our blog over the year that explore how marketers are pushing social media marketing to fuel new levels …