Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, …
![13 Video Marketing Statistics To Know For 2019 [infographic]
| Social Media Today](https://eoviok9v3h8.exactdn.com/wp-content/uploads/2021/03/375365fc622ea956d140eb826c18dfca.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Social Media Today This content was originally published here.
Video marketing is more important than ever today, with its use in marketing strategies at an all time high. Brands have incorporated it into their budgets to achieve key strategic objectives. With customers making purchase decisions based videos that move them, it’s no wonder that 81 percent of businesses are …
![2021 Video Marketing Insights From Social Media Experts [infographic] | Social Media Today](https://eoviok9v3h8.exactdn.com/wp-content/uploads/2021/03/55f6ad84ad56a484d14c87f56c9e50e5.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Are you aligning your strategy with the latest video trends? Video remains a key content option in social media marketing, but a lot has changed in video consumption behavior over the past year. So what kind of content is gaining traction on social today, and how should your brand approach …
![The State Of Video Marketing In 2020 [infographic] | Social Media Today](https://eoviok9v3h8.exactdn.com/wp-content/uploads/2021/03/6b990bf5fe0746c362d404d89ae7d83b.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Video is the most engaging content type, across all social media platforms – and even more so now, amid the COVID-19 lockdowns. Indeed, Facebook recently noted that the number of people watching Facebook Live content has risen by 50% since January, while overall increases in digital video consumption have even forced …