If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To …
The idea of using a video marketing strategy is not a new one for most brands. However, the magnitude of video marketing efforts has escalated in terms of its popularity and importance across most social platforms. Having dominated the social space, videos have grown in terms of their reach and …
Did you know that 45% of small businesses close their doors after 5 years of being in business? If you are a business owner it is imperative that you keep up with your online presence. We have put together this short guide to share our top social media marketing tips …
Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and …
August 1, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI. What is B2B video …
Getty Images Sports data and technology firm Genius Sports has entered into a definitive agreement to acquire creative performance platform Spirable. Genius says the deal, the value of which has not been disclosed, will expand the company’s ability to deliver fans contextually relevant and personalised content. London-based Spirable allows brands, …
What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social …
By assessing user preferences and increasing conversion rates, firms may utilize artificial intelligence (AI) in video marketing to generate personalized films. Traditional marketing tactics are being phased out in favour of digital marketing. AI video marketing is becoming increasingly prominent among the different digital marketing strategies. It has become the favoured …
During the history of the human race, we have been pilgrims, wayfarers, explorers and pioneers. Our feet and minds have carried us far. We migrated out of Africa and spread across the planet in search of food, fortune and, sometimes, just the horizon. As we traveled, stories were created, told and …