Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the …
Video is clearly one of the top forms of content right now, particularly on social media, and Instagram is certainly no different, with Stories growing to become one of its most-used features and having recently introduced IGTV. Producing quality video content, however, can be a costly, time-consuming task – that …
So, what does a winning product strategy look like? Hint: No, it is not just about being able to find and sell products. If you are a business owner, there are high chances that you have already utilized social media as a crucial part of your brand’s marketing strategy. But, …
If you ask any entrepreneur, their biggest challenge is managing their social media. Either they struggle with generating content or with being consistent. Yet, they all agree that social media is integral to their business. It’s what drives awareness and trust in the business. So, in this blogging season, I’m …
Take a moment to think about how you’ve used the internet today. Which posts made you stop scrolling through your Instagram feed? What webpages did you spend the most time on? What content did you enjoy? If you’re like most of us, there’s a good chance that videos played a …
![10 Video Marketing Statistics For 2019 [infographic]
| Social Media Today](https://eoviok9v3h8.exactdn.com/wp-content/uploads/2021/02/037b1c8a12ed23b5bebbabe1d87c75e0.jpg?strip=all&lossy=1&sharp=1&ssl=1)
Social Media Today This content was originally published here.
In a world where reading has become more of a chore than a habit, video has figuratively killed the written post. A study by MDG Advertising suggests that content featuring compelling visuals averages 94 per cent more total views than those without. With the benefits of video content far exceeding …
Matt James January 19, 2021 Video marketing is becoming far more popular these days. A growing body of research shows that video marketing is remarkably effective. One study from 2019 showed that video marketers earn 66% more leads than marketers that don’t use video content. They also receive 54% greater …